The path to value creation in business is very much about managing and balancing your tactical everyday decisions with the strategic big picture of where you are heading.
A year ago, I took on the CEO role at Datagate, an exciting fin-tech start-up, after spending over a decade as CEO of a larger business group. In an early-stage business, this balance between tactical and strategic is even more critical, because your decisions will shape the nature of your business for (hopefully) many years to come.
Datagate as a business and a Cloud service, can (like many technology businesses) be described at both a tactical level and a strategic level;
Datagate at a Tactical Level; Datagate is a white-label, Cloud-based billing and reporting portal for service resellers. We connect to all sorts of different service usage data (mainly from Telco’s, Electricity companies and Cloud services) from which we produce invoices, reports and customer portals for resellers of those services and their customers.
Datagate at a Strategic Level; Datagate is an “Ecosystem-as-a-Service”. We are building our base of service resellers and our base of service suppliers and enabling them to work through each other to strengthen their business reach and profitability. As we add more resellers and suppliers, the strategic value of our ecosystem increases dramatically.
- We are strategic to our service resellers because we enable them to sell a range of services from a range of suppliers and combine or bundle them on to a single offering and/or a single invoice. For example we enable Telco resellers to sell Telephony combined with Electricity.
- We are strategic to our service suppliers because we enable them to sell through our channel of resellers, who all use the Datagate billing portal.
On a day-to-day basis it’s easy to get entrenched in the important but tactical demands of your business, such signing up deals, building revenue etc, but it’s important to keep in mind where it’s all heading. Do the suppliers, deals and customers you’re signing up fit with your strategic long-term view of the business? In my case, Datagate is building a valuable ecosystem through our product and the partners we sign up – and that value will become more self-evident as the business grows.
At the start it is a visualization, but over time it becomes a reality.