Archive for June 18th, 2010

Corporate Contact Centers extend to Social Media with Datasquirt

June 18, 2010

This week I sat in on a pre-release demonstration of Datasquirt’s Social Media offering for its flagship product “CONTACT”. It was being presented to a large British corporate customer who is already very active in the Social Media and non-voice Messaging space.

Social Media is a “hot potato” for large corporate businesses and government departments because they typically require a team of people to operate their Twitter, Facebook, YouTube etc accounts and therefore have specific requirements for coordinating, distributing, recording and reporting these messages and conversations.

What excited this British customer (and me for that matter) was how Datasquirt’s CONTACT solution would allow the corporate contact center to mix Social Media channels in with other channels such as SMS text, web chat, fax and email. All of these channels mix together in a single management & reporting console and allow conversations to span over multiple channel types if needed (for example a conversation could start out on Twitter and then shift to email or SMS).

As a Cloud-based application, CONTACT has been designed from the ground up to run in a web browser and be compatible with the work-flows and reporting expectations of corporate contact centers. It is used by some of the largest corporations and government entities for processing SMS text, Web Chat, fax and email communications. This is about to extend into Social Media, starting with Twitter and moving in to Facebook, YouTube, LinkedIn and other social media channels.

More details about CONTACT and its multi-channel communication capabilities can be found on Datasquirt’s web site.

Citrix Technology is a Key Success Driver for the Cloud & Service Providers

June 18, 2010

EMS Cortex has always supported and been a strong advocate of Citrix products and technology because we believe that a truly successful Cloud strategy requires that ALL of a business’s applications reside in the Cloud – not just some of them.

Given that so many business applications are based on Microsoft Windows and given that Citrix is the technology & market leader in delivering scalable, efficient and reliable remote access & virtualization to Windows applications and desktops, it’s hardly surprising the so many of our Service Provider partners are also Citrix Service Provider partners.

We see our product Cortex as the “Single Pane of Glass” that provisions and manages all of the popular Microsoft applications (such as Exchange, Sharepoint, CRM, OCS etc) along with the nearly infinite list of applications that can be delivered using Citrix XenApp technology.

During the last couple of months, EMS Cortex has been working more closely with Citrix and in particular with Scott Swanburg, who heads the Citrix Service Provider program.

See what Scott and Citrix Engineers have to say about EMS Cortex in this Blog.