I’ve just been reading a very interesting article by Mike Proulx of Bloomberg Businessweek, called Top Five Social Media Marketing Mistakes.
In the article, Mike is saying that businesses large and small should;
- Monitor Social Media in order to know what is being said about them.
- Ensure that the right people are responding when needed. The wrong responses can be very damaging and costly.
- Respond Quickly – delays send bad signals to the market.
- Never fake anything in Social Media – you will be found out!
- Never Stop – Social Media is an ongoing activity and marketing investment.
The larger the business and the bigger its public profile, the more critical it is that it manages its Social Media presence expertly and diligently.
Datasquirt’s product “CONTACT” is ideal for corporations wanting to manage all of their Social Media (Twitter, Facebook, YouTube etc) and other direct messaging (SMS, Web Chat, Email etc) from a single web-based multi-user console. CONTACT addresses all of the challenges normally faced by corporates wanting to manage their social media presence, from monitoring & reporting, through to team management, standard messages, audit trails, cross-media conversations and general compatibility with modern Contact Center operational requirements.
Datasquirt have been in the Corporate short-messaging business for nearly a decade and supply CONTACT solutions to leading businesses and government departments throughout the world.
Mark Loveys 
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