How big is the USA market?

June 4, 2011

Over the last decade, through my three businesses Enprise, EMS-Cortex and Datasquirt, I’ve spent a lot of time and effort focused on selling software in the American market. After this much time, it still never fails to amaze me how big the US market is in comparison to other countries.

I first saw the following graphic at an SAP presentation in Las Vegas a couple of years ago, which shows in simple terms just how big the American economy is. A friend of mine at SAP forwarded it to me recently after I mentioned it to him.

On the map, each state of America has a country of similar sized economy & population named on it. I noted that Maryland is marked as New Zealand. To check this, my own quick research found that Maryland’s economy and population is in fact a tad bigger than New Zealand’s.

Click on the map below for a larger view.

American States as Countries

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