Datasquirt Sale Completed

December 20, 2011

Today Datasquirt completed the sale of its assets and undertakings to LiveOps Inc of California USA. The employees of Datasquirt are now employees of LiveOps, Datasquirt’s products are now LiveOps’ products and Datasquirt customers are now LiveOps’ customers.

To me this marks the successful conclusion of a ten year journey with Datasquirt that started back in 2001. There have certainly been many interesting and challenging adventures that have involved a wide range of different people along the way.

Datasquirt was initially an experimental business that built business solutions around SMS Text messaging (which was all new and exciting at the time). We were ‘experimental’ in that we built various different types of bespoke messaging solutions for different types of businesses. After a while we started to see a pattern of what were common requirements for most of these business, so we developed a product called CONTACT that covered the common requirements, yet could be flexible and adapt to the specific needs of the various businesses that we targeted.

In 2008 we floated Datasquirt on the Australian Securities Exchange (ASX), just before the global market meltdown. With the proceeds of the Initial Public Offering (IPO) we set up sales offices in Australia, Germany, USA and the UK.

In early 2011 we partnered with a leading Cloud Contact Centre Provider ‘LiveOps’ as a distributor of Datasquirt’s products – primarily focused on the North American market. Later in the year we and they realised that our non-voice product set and their voice product set (both Cloud Based Solutions for Contact Centres) belonged together, so hence acquisition discussions began.

I wish LiveOps and the Datasquirt team well going forward and will watch their progress and successes with much interest over the coming years. I think they will make a formidable combination and they will have an extremely compelling Cloud-based offering for Contact Centres.

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