Grayling, the world’s second largest independent PR consultancy, presently uses AccountAbility in ten countries and plans to roll it out to a further 18 countries over the next 12 months. Prior to using AccountAbility, the Grayling group of companies used several disparate systems that were not able to meet their needs.
AccountAbility delivers the functionality that Grayling requires as a global agency. The fully integrated solution facilitates the management of global business structures and includes an outstanding multi-currency capability. Eliminating the need for different systems, AccountAbility allows the company to consolidate information and report across their entire network with full reporting capabilities including job, production time, resourcing, financials and in particular profitability. The all important revenue tracker, has for the first time, given the Global CFO the ability to track global client revenues in real-time, giving him a single source of the truth.
Grayling selected AccountAbility on its strength as a vertical solution, built specifically for the marketing communications sector, as well as it being Cloud technology that meets the complex needs of a modern agency. The ease and speed of implementation was a key factor, as was the total cost of ownership. The solution offers full functionality with an intuitive interface, allowing ease of use to any level of user across the business.
I am very excited about Enprise’s investment in Accountability, as it is now a globally-proven, high-growth solution with first-mover advantage in its huge vertical market. Enprise will be working closely with Accountability in the coming years in order to help achieve the significant potential of this innovative solution.
Mark Loveys 
Leave a Reply