Archive for the 'MSPs' Category

Managed Service Providers (MSPs) are winning in the new age of business telecom

December 12, 2019

MSPs are the new force in Unified Communications, and they are taking on the business telecom market at an accelerating pace, worldwide.

MSPs are winning an increasing share of the business telecom market
MSPs are winning an increasing share of the business telecom market

Through my business Datagate Innovation, that provides white-label telecom billing solutions, I am witnessing first hand, how MSPs are winning an increasing share of the business telecom market. From what we see at Datagate, this is very much a worldwide trend, and we see it directly in the USA, Canada, UK, Australia and New Zealand.

This is happening for the following reasons;

  • Business customers want a closer, more integrated and higher level of service than what the large telecom providers can give. MSPs have a closer relationship and better understanding of their business customers than the largest telecom providers can ever have.
  • Business customers want a single point of responsibility if/when something goes wrong with their mission-critical telecom service. They do not want to have their telecom provider and their MSP arguing about who is at fault and who needs to fix something.
  • Phones and computers have converged. Both are now running on the same networks and the same technologies. Whether MSPs directly sell the phone system or not, they end up supporting it by virtue of supporting its underlying network platform.
  • It’s good business for the MSP. Reselling telecom services is very profitable. It’s contracted and recurring revenue, with all the ingredients for MSPs to add considerable financial value to their businesses.
  • Being the “single point of supply” for all information and data technology solutions, elevates the MSP to a more strategic relationship with the customer and makes the customer “more sticky”.
  • It’s not difficult for MSPs who have no prior telecom experience to enter this space. Through the various white-label wholesale providers and solutions available, they can get as deeply involved in the technology as they want, or leave it to others to provide services for them to resell. The more deeply they get involved, the larger are the recurring margins.

My Datagate colleagues and I estimate that about 20% of MSPs are currently reselling telecom services and the MSP-driven telecom revolution is still in its early stages. The timing is clearly good for the other 80% of MSPs to enter this space!

Datagate sponsors three Florida MSP conferences

November 20, 2019

Datagate has been out among the people, at three great MSP-focused conferences in the sunny state of Florida over the last four weeks.

Our strategy is all about collaborating and working with our partners who target the same MSP audiences that we do. Specifically, our target market is defined as MSPs who sell telecom services.

The best way to connect with new prospects is to meet them in person and that’s what trade conferences are all about to us. It’s even better when you can do this with complementary partners to reinforce your offering.

Vectors by SkySwitch 2019, Orlando, October 27-30

Firstly, Datagate sponsored and attended Vectors by SkySwitch which was held at the Loews Sapphire Falls Resort, Universal Orlando, October 27-30. This was a well run event, a credit to our partner SkySwitch, with over 330 attendees, of whom most were MSPs who sell SkySwitch UCaaS VoIP services. Datagate was warmly received by the SkySwitch community and we are now scoping up telecom billing solutions for many of the MSPs we met there.

The second conference was ConnectWise’s IT Nation Connect 2019, a huge event with thousands of MSPs, which was also held in Orlando, Florida immediately following the Vectors event.

“With some help from our friends” at IT Nation Connect 2019, Orlando, FL
From L to R, Greg Robinson, Karine Vosberg, Evan McLean, me, Shauna Brauchler and Matt LaHood

At IT Nation, Greg Robinson and I were joined by Karine Vosberg and Matt LaHood of GSA as well as Shauna Brauchler and Evan McLean of Wolters Kluwer, CCH SureTax. This was a powerful combination of people, because we had all the expertise on-hand to talk with MSPs about telecom billing, tax & compliance, as well as how we integrate with ConnectWise Manage. The response from ConnectWise MSPs visiting our booth was fantastic!

Greg Robinson and I catch a quick photo with Ryan Goodman, President of ConnectBooster, at ConnectWise HQ – Fall Festival – Solution Partner Showcase, Tampa, FL

The third event was held at ConnectWise’s headquarters in Tampa, Florida. This was the “Fall Festival Solution Partner Showcase”, where Datagate and six other ConnectWise Invent Partners got to meet with a over a hundred of ConnectWise’s sales, marketing, tech support and management personnel and familiarize them with what our solutions do with the ConnectWise platform.

It was an ideal venue to promote the powerful telecom billing capabilities of Datagate with ConnectWise Manage.

Greg and I both enjoyed meeting the ConnectWise team members, as well as the other ConnectWise Invent Partners in attendance. This included Ryan Goodman, the president of ConnectBooster, an on-line payment portal that is very popular with ConnectWise and Datagate clients.

That concludes all the conferences for Datagate in 2019, but we’ll back for more next year!

Business benefits of a laser-sharp focus

October 21, 2019

At some point, whether consciously or unconsciously, every business must decide on the range of products and/or services they will provide to their customers and what type(s) of customers they target.

If the accessible target market of a business is small, then the business will likely need to offer a wider range of products and/or services in order to generate sufficient revenue from its relatively small customer base. Conversely, if the target market is large, then the business can afford to specialize and focus it’s products and/or services to a narrower band. Thereby they remove a lot of complexity from their operations, while offering greater expert value to their target customers.

I have found this correlation between market size and business focus is especially valid in the software industry, while it also applies to many other business categories.

My company, Datagate Innovation started its life in New Zealand as a SaaS billing and reporting solution for businesses that sell usage-based services, such as telecommunications, electricity, water, Software as a Service etc. Given the relatively small size of the New Zealand market, our initial approach was to apply our sales and marketing efforts across all the various industries for which our software could be used. I call this having a “wide focus”, which seemed logical at the time, to win as many customers from our small New Zealand market population as we could. In hindsight, it was a great opportunity to test and evaluate the various different industry opportunities within a small and accessible population.

The downside to a wide focus is complexity, and complexity generally makes it harder to scale-up a business.

Datagate found that there was plenty of demand and opportunity for our product in each of the industries we engaged with, but we soon realized that each was pulling us in a slightly different direction. Each direction involved a different learning curve, more costs, different marketing, different pricing, different language and slightly different functionality and integrations in our product.

We wanted to scale-up our Datagate business as quickly as possible, but the complexity of supporting multiple customer categories made this difficult, with extra costs and less repeat-ability and re-use of existing resources, the wider we went.

The answer to our scaling-at-speed challenge, was to narrow our industry focus, while at the same time increasing our geographic focus. So to do that, we picked one target industry, while expanding our target market beyond New Zealand, to other larger economies such as North America, the United Kingdom and Australia. The industry we chose was telecommunications and more specifically, we focused in on the fast-growing segment of MSPs (Managed Service Providers or IT Services Companies) who are now selling telecom/voice solutions, due to the convergence of computers and phones.

The widening of Datagate’s geographic focus did introduce “some” extra complexity to the business, with the slightly different language, tax and compliance requirements of each country, but the complexity was far less than that of targeting different industries.

As our software product matures, we continue to add functionality that is more specific to telecom billing and integrations to other software products, such as ConnectWise, QuickBooks and Xero, that are commonly used by our MSP target market. This gives us a high level of efficiency, where everything we do in product development and marketing is mostly relevant to our whole target audience. This would not be the case if we had a wider focus and were targeting multiple industries.

We have found that customers (and investors) in the larger economies, such as North America, generally expect software solution companies like Datagate to be very specialized in what we do.

There is less need to go wider in a larger economy, especially when it can be more efficient, lucrative and easier to go deeper instead.

The as-a-Service partnership as a long-term journey

September 21, 2019

As an XaaS (Anything as a Service) provider, you engage your customers for at least the term of your contract, but your real goal is to keep them with you for much longer than that.

If your billing model is fully or partly usage-based, then not only are you motivated to keep your customers longer-term, but you are also motivated to ensure their successful and increased usage of your product or service, because more usage translates to more revenue for your business.

This is why I like the usage-based billing model. It motivates service providers to provide better long-term service to their customers, whilst it also gives more power to the customers, where they can take their business elsewhere, if they’re not getting the service levels or value for money they desire.

When my company Datagate signs up a new client for our billing solution, we view it as a commitment to a very long-term partnership. Our own charge model is based on a small percentage of what our clients bill, so our success is mathematically linked to their success.

We invest heavily in providing services and support for our clients and the ongoing improvement of our product. I see this as an investment in generating more business for our clients and us, rather than as just an overhead cost. The average Datagate client grows their business by 22% per year and so as long as we keep our churn rate to be minimal (as it is), then our revenue would grow by about 22% each year, even if we didn’t make any new sales.

My recommendation to any business that has a recurring revenue model, is to include at least some usage-based component to your billing, because it will drive better behavior in your client relationships and increased revenue growth opportunities for your business.

Good luck on your XaaS journeys!

Datagate on the roadshow with Robin Robins

August 30, 2019

This week I was in Los Angeles, where Datagate was a sponsor at Robin Robins’ Marketing Implementation Roadshow.

Robin is a well-known personality in the American MSP industry. Her events are very popular because she knows her target audience and she gives her clients great advice, blueprints and inspiration on how they can be extremely successful in their businesses. I’ve sat in on some of her sessions and I find her advice and material very motivating and inspirational.

Datagate’s main purpose for me being there was to connect directly with MSPs who are serious about growing their businesses, becoming more profitable and becoming the single point of supply to their customers for voice and data applications.

I connected with some great Los Angeles MSPs at this event and look forward to following up with them over the coming weeks. One thing I’ve noticed, is that the challenges and aspirations of MSPs are similar, no matter where you go. The common goal is to build good “sticky” customer relationships and strong recurring revenues – and Datagate is designed to help them achieve that.

I also enjoyed talking with the other vendor-sponsors, a few of which could become potential partners for Datagate. This type of interaction and what you learn from it, adds to the value of these events for a sponsor.

Anyhow… now it’s time to close off this chapter and head back up to Vancouver.