Archive for the 'MSPs' Category

The as-a-Service partnership as a long-term journey

September 21, 2019

As an XaaS (Anything as a Service) provider, you engage your customers for at least the term of your contract, but your real goal is to keep them with you for much longer than that.

If your billing model is fully or partly usage-based, then not only are you motivated to keep your customers longer-term, but you are also motivated to ensure their successful and increased usage of your product or service, because more usage translates to more revenue for your business.

This is why I like the usage-based billing model. It motivates service providers to provide better long-term service to their customers, whilst it also gives more power to the customers, where they can take their business elsewhere, if they’re not getting the service levels or value for money they desire.

When my company Datagate signs up a new client for our billing solution, we view it as a commitment to a very long-term partnership. Our own charge model is based on a small percentage of what our clients bill, so our success is mathematically linked to their success.

We invest heavily in providing services and support for our clients and the ongoing improvement of our product. I see this as an investment in generating more business for our clients and us, rather than as just an overhead cost. The average Datagate client grows their business by 22% per year and so as long as we keep our churn rate to be minimal (as it is), then our revenue would grow by about 22% each year, even if we didn’t make any new sales.

My recommendation to any business that has a recurring revenue model, is to include at least some usage-based component to your billing, because it will drive better behavior in your client relationships and increased revenue growth opportunities for your business.

Good luck on your XaaS journeys!

Datagate on the roadshow with Robin Robins

August 30, 2019

This week I was in Los Angeles, where Datagate was a sponsor at Robin Robins’ Marketing Implementation Roadshow.

Robin is a well-known personality in the American MSP industry. Her events are very popular because she knows her target audience and she gives her clients great advice, blueprints and inspiration on how they can be extremely successful in their businesses. I’ve sat in on some of her sessions and I find her advice and material very motivating and inspirational.

Datagate’s main purpose for me being there was to connect directly with MSPs who are serious about growing their businesses, becoming more profitable and becoming the single point of supply to their customers for voice and data applications.

I connected with some great Los Angeles MSPs at this event and look forward to following up with them over the coming weeks. One thing I’ve noticed, is that the challenges and aspirations of MSPs are similar, no matter where you go. The common goal is to build good “sticky” customer relationships and strong recurring revenues – and Datagate is designed to help them achieve that.

I also enjoyed talking with the other vendor-sponsors, a few of which could become potential partners for Datagate. This type of interaction and what you learn from it, adds to the value of these events for a sponsor.

Anyhow… now it’s time to close off this chapter and head back up to Vancouver.