Posts Tagged ‘Enprise Group’

Datagate’s “Ecosystem-as-a-Service” Strategy

October 13, 2016

The path to value creation in business is very much about managing and balancing your tactical everyday decisions with the strategic big picture of where you are heading.

A year ago, I took on the CEO role at Datagate, an exciting fin-tech start-up, after spending over a decade as CEO of a larger business group. In an early-stage business, this balance between tactical and strategic is even more critical, because your decisions will shape the nature of your business for (hopefully) many years to come.

Datagate as a business and a Cloud service, can (like many technology businesses) be described at both a tactical level and a strategic level;

Datagate at a Tactical Level; Datagate is a white-label, Cloud-based billing and reporting portal for service resellers. We connect to all sorts of different service usage data (mainly from Telco’s, Electricity companies and Cloud services) from which we produce invoices, reports and customer portals for resellers of those services and their customers.


Datagate at a Strategic Level; Datagate is an “Ecosystem-as-a-Service”. We are building our base of service resellers and our base of service suppliers and enabling them to work through each other to strengthen their business reach and profitability. As we add more resellers and suppliers, the strategic value of our ecosystem increases dramatically.

  • We are strategic to our service resellers because we enable them to sell a range of services from a range of suppliers and combine or bundle them on to a single offering and/or a single invoice. For example we enable Telco resellers to sell Telephony combined with Electricity.
  • We are strategic to our service suppliers because we enable them to sell through our channel of resellers, who all use the Datagate billing portal.


On a day-to-day basis it’s easy to get entrenched in the important but tactical demands of your business, such signing up deals, building revenue etc, but it’s important to keep in mind where it’s all heading. Do the suppliers, deals and customers you’re signing up fit with your strategic long-term view of the business? In my case, Datagate is building a valuable ecosystem through our product and the partners we sign up – and that value will become more self-evident as the business grows.

At the start it is a visualization, but over time it becomes a reality.

New Enprise Group Investor Video

June 11, 2015

Enprise Group has a proven strategy and track record when it comes to building successful, valuable software businesses. We are listed on the NZAX, we are based in New Zealand and Australia, – and we deliver software solutions to businesses around the world.

I recently recorded this video to outline what we do.

Enprise listed on the NZAX

December 1, 2014

This morning at 11am NZ time, Enprise Group was listed on the NZAX board of the New Zealand Securities Exchange (NZX). The shares opened at 32 cents, peaked at 60 cents and closed the day on 55 cents.

Enprise lists on the NZAX

Here is the speech that I gave at the listing celebration that was held at the NZX’s Auckland office;

Ladies and Gentlemen, welcome and thank you for joining us here today for this very special event in the history of Enprise Group.

Today Enprise is a small software group with big aspirations.

At this time we own three software businesses that provide world-class financial & business management solutions to medium sized businesses in New Zealand, Australia and around the world.

Today we are setting off on a new journey as a public listed company in New Zealand on the NZAX board. Previously, when we were known as Datasquirt Ltd, we were listed in Australia on the ASX board and following the sale of the Datasquirt business to LiveOps of Silicon Valley, we were briefly listed on the Australian NSX board before we delisted in October to cross the Tasman to NZAX.

We have some success stories behind us – where we created software businesses and solutions that we grew and sold to larger international companies. In all we have created value for our customers, partners, staff and shareholders.

Going forward we are in the business of creating many more business successes by utilizing the talented and creative people we have in New Zealand and Australia. Taking our software and services to the world and to our own home markets in New Zealand and Australia.

We have strong, long-standing strategic partnerships with global powerhouses; MYOB, SAP and Microsoft. We have exciting new Cloud and mobile software solutions lined up for 2015. Watch this space.

We have a talented team of software professionals in which we will continue to invest in and grow. We will be looking for new software businesses, new people and new opportunities that leverage the powerful partnerships and global channels to market that Enprise Group has today.

Today we are but a small software group, but we have big aspirations and a vision for the future. We are looking for long-term investors to join us on this new journey. Today is a great time to get on board.

This is a compliance listing with the NZAX, which means that Enprise is not issuing new shares to the market at this time. Thus we offer an opportunity for all existing Enprise Group shareholders to trade their shares and for New Zealand investors to join us on our way into a prosperous future.

I can tell you that I am not selling any of my Enprise shares and have no intention to sell for the foreseeable future.

Thank you again for joining us on this auspicious occasion.

We now count down to the listing…

Enprise’s team has a long history in building business value

November 18, 2014

Enprise Group and its team have a strong track record in building valuable businesses. Here are some high-profile, high-value businesses that form part of Enprise’s value-creation history.

PC Direct

PC Direct (1989–1998)
PC Direct manufactured, distributed and supported personal computers under its own brand in New Zealand. Its sales channel was the direct, phone-based, channel by-passing the reseller network. Growth of PC Direct to become the #1 reseller of desktop computers in New Zealand was leveraged off the company’s integrated system – linking design, inventory, production, sales, despatch, service and accounting. The systems developed by PC Direct provided one of the company’s main competitive advantages.
Enprise CEO Mark Loveys, Enprise CFO Elliot Cooper and Enprise Datagate COO Steve Southon were all members of the executive management team of PC Direct and all made significant contributions to building the automated systems of the business.
Business sold in 1996 for NZ$ 27M


Exonet (1998-2000)
Exonet was an ERP software company founded by Mark Loveys, Maurice Bryham and David McKee Wright that developed the Exonet suite of business software that is the top-selling mid-market ERP in Australia and New Zealand, owned by MYOB and known as MYOB EXO. Enprise Solutions is the top reseller of MYOB EXO in New Zealand with sales offices in Auckland, Hamilton, Wellington, Sydney and Melbourne.
Enprise CEO Mark Loveys was a founder and original developer of Exonet. Enprise CFO Elliot Cooper was CFO and a product designer. Enprise Datagate COO Steve Southon was Development Manager.
Business sold in 2000 for A$ 30M


Datasquirt (2000-2011)
Datasquirt was a Cloud software company that developed a non-voice multi-channel messaging solution for corporate contact centres. Datasquirt floated on the ASX in 2007 and had offices in Auckland, Sydney and London. The business was sold in 2011 and the remaining listed shell acquired the Enprise businesses, renaming itself to Enprise Group Ltd.
Enprise CEO Mark Loveys was a founder and original developer of Datasquirt. Enprise CFO Elliot Cooper joined as CFO. Enprise directors Lindsay Philips and Jens Neiser were directors and investors in Datasquirt.
Business sold in 2011 for US$ 12.5M

EMS Cortex

EMS Cortex (2006-2011)
EMS Cortex was a Cloud software company that was acquired by Enprise in 2006 for NZ$ 2.52M as part of an investment in Enprise by TMT Ventures. EMS Cortex created a Cloud Control Panel for provisioning Cloud Software. Key customers were Telecom NZ, Telus of Canada, Melbourne IT and other major Telcos & Hosting Companies around the world
Enprise CEO Mark Loveys and Enprise CFO Elliot Cooper were CEO and CFO respectively, while EMS Cortex was a division of Enprise.
Business sold in 2011 for US$ 11.5M

The Future
Today our focus is on building the businesses of Enprise Group, which are Enprise Solutions, Enprise Software and Datagate Innovation.

Enprise Group Ltd will be listed on the NZAX stock exchange under the code “ENS” from Monday 1st December 2014.

Why Datagate? Why Now?

October 9, 2014


People ask me what the logic is behind Enprise Group acquiring Cloud Portal provider, Datagate Innovation Ltd. Here is the background;

Datagate Innovation Ltd is an early-stage, cloud-software developer that is building a product called “Datagate” which is a Cloud Portal for Telco and Utility Resellers to offer on-line rating, billing and usage analysis to their customers.

Datagate is a browser-based Cloud Application which is built on the latest Microsoft technology and is deployed on the highly-scalable Microsoft Azure global platform. It has data feeds coming in from major Telcos and Utility Providers from where it collects the raw data upon which it’s billing and analytical reports are based.

Go-to-Market Strategy

Datagate is building and demonstrating the value of the Datagate product within the New Zealand Telco and Utility markets, before expanding into larger countries with much larger sales potential. New Zealand is considered an ideal test market because it is a small-scale representation of the Telco and Utility markets of larger economies.

When Datagate reaches the stage of targeting markets outside of New Zealand, it will have access to Enprise’s SAP Business One reseller channel, with nearly 100 established reseller relationships in USA, Canada, UK, Australia, New Zealand and South Africa. To these partners, Datagate is a vertical industry solution for SAP accounting software that will open opportunities in the Telco and Utility space. This channel will give Datagate an immediate effective international sales and implementation workforce.

Datagate’s sales strategy is to partner with major Telco’s and Utility companies in order that they promote Datagate to their wholesale channels. This is a win-win partnership because Datagate gets the qualified referrals to potential customers and the Telco or Utility Company gets a more efficient and effective reseller channel with tighter integration and lock-in to their own services.

Convergence of Telcos and Utilities

Datagate enables Telco resellers to sell Utility Services such as electricity and likewise, enables Utility resellers to sell Telco services, such as broadband, Cell phone services, SIP trunks etc.

Datagate’s Value Proposition to the Channel Owner

Channel Owners are Telcos and Utility companies who typically have reseller channels through which they wholesale their offerings. Datagate removes a major obstacle for small to medium sized resellers of Telco and/or Utility services – by automatically handling the complex tasks of on-line rating, billing and analytic reporting. This enables the Channel Owners to expand their reseller channels faster and wider than previously possible and for the resellers to operate more quickly and efficiently. Datagate’s agility also enables Telco’s and Utility companies to bring new products and services to market potentially faster through their wholesale channel than through their direct channel in many cases, given that their own systems are not as flexible as Datagate.

Datagate Value Proposition to Retail Resellers (Datagate’s customers)

Rating and billing of Telco services is very complicated, with high volumes of billing lines, complex pricing formulae and relatively low values per line – all typically on a monthly recurring basis. Standard, off-the-shelf accounting software cannot handle this complexity, so specialized billing and analytical systems, such as Datagate are required. Some resellers have attempted to create their own in-house software at large development and on-going support cost. Datagate lowers this barrier and is cheaper to maintain as it is spread across multiple resellers.

Datagate enters the market at a time when hugely scalable host platforms are now available, such as Microsoft Azure that can handle “big data” at relatively low cost. Datagate makes the complex job of Telco billing easy and is charged on a friendly monthly subscription basis, with relatively low up-front costs.

Datagate Value Proposition – End Customer

End customers have now come to expect on-demand access to their Telco and Utility billing accounts on-line in a similar manner to which the large players such as Spark, Vodafone and the large power companies provide their billing and usage analysis reporting. End customers of the smaller resellers who use Datagate will get all the advantages of data immediacy that they would have in dealing with a large corporate supplier (thanks to Datagate billing and analytic services) with the added advantage of dealing with a smaller, more flexible supplier. This expectation will continue to grow; something that many resellers are unable to economically provide.

Datagate will continue to raise these end-user expectations in the market, whilst giving resellers an effective way of delivering to this expectation.

Optimum Time

Datagate is entering the market at an optimum time when global Telcos and Utility Companies are under increasing price and margin pressure and are seeking to expand their reach through wholesale reseller channels (on the basis that smaller business customers are best served by smaller, more agile resellers). A major barrier to smaller resellers operating in this space is the complexity of Telco and Utility billing. It is not economically viable for smaller resellers to develop their own specialized systems and standard off-the-shelf accounting systems will not handle this billing complexity (nor be able to automatically process the Telco & Utility data-feeds).

From a technology perspective, Datagate’s timing is perfect, as Cloud software and mobile computing have reached widespread acceptance and massively-scalable yet relatively low-cost global deployment platforms such as Microsoft Azure have emerged.

The technology answer to the needs of large Telco’s & Utility companies and their reseller channels, is a common Cloud-based solution charged on a subscription (per end-customer) basis, with relatively low up-front costs. This is Datagate.

The need is there, the technology and the low-cost scalable hosting platform is there. The time is right for Datagate.

Enprise acquires Datagate Innovation

April 3, 2014
Datagate acquisition

Mark Loveys and Tim Mulcock

This week Enprise announced its acquisition of Datagate Innovation Limited, which is a Cloud Software Developer that specializes in on-line reporting and billing portals for Hosted Service Providers, Telco’s and Utility Companies.

Following the acquisition, Datagate’s founder, Tim Mulcock is staying on to lead Datagate in the role of Managing Director and he also becomes a significant shareholder in the wider Enprise Group.

Prior to founding Datagate, Tim was a co-founder of EMS Cortex, a global Cloud Control Panel provider for the Cloud/hosting industry – which was acquired by Enprise and subsequently sold to Citrix Corporation in 2011. Tim also has extensive industry experience, gained from working within Telecom New Zealand and also as a co-founder of Bizo – a New Zealand hosted service provider that was later sold to Orcon.

I’m enthusiastic about the synergies between Datagate and Enprise. Datagate will leverage Enprise’s extensive international contacts within the hosting industry (from our time with EMS Cortex) and also leverage our strong background in Business Management and ERP Software. Already, Datagate and Enprise Solutions are talking in unison with common potential customers.

Enprise will also benefit from Datagate’s laser-sharp industry focus on Cloud and Hosted Service Providers – which is a strong global market vertical that Enprise can apply to its international sales channel and ERP-based partnerships.

Specialisation is so important when you’re operating in the large global markets. This will be a strong new focus for Enprise.

Grayling Chooses AccountAbility Cloud Job Management and Accounting Solution

November 22, 2013


Grayling, the world’s second largest independent PR consultancy, presently uses AccountAbility in ten countries and plans to roll it out to a further 18 countries over the next 12 months. Prior to using AccountAbility, the Grayling group of companies used several disparate systems that were not able to meet their needs.

AccountAbility delivers the functionality that Grayling requires as a global agency. The fully integrated solution facilitates the management of global business structures and includes an outstanding multi-currency capability. Eliminating the need for different systems, AccountAbility allows the company to consolidate information and report across their entire network with full reporting capabilities including job, production time, resourcing, financials and in particular profitability. The all important revenue tracker, has for the first time, given the Global CFO the ability to track global client revenues in real-time, giving him a single source of the truth.

Grayling selected AccountAbility on its strength as a vertical solution, built specifically for the marketing communications sector, as well as it being Cloud technology that meets the complex needs of a modern agency. The ease and speed of implementation was a key factor, as was the total cost of ownership. The solution offers full functionality with an intuitive interface, allowing ease of use to any level of user across the business.

I am very excited about Enprise’s investment in Accountability, as it is now a globally-proven, high-growth solution with first-mover advantage in its huge vertical market. Enprise will be working closely with Accountability in the coming years in order to help achieve the significant potential of this innovative solution.

Enprise to List on Friday, February 1st

January 28, 2013

On Friday, February 1st 2013, Enprise Group Limited will list on the National Stock Exchange (NSX) of Australia under the CHESS code ENS.

This marks the completion of a series of restructuring moves at shareholder level for Enprise, where we have transitioned from being Venture Capital funded to being publicly listed, with over 350 shareholders.

Nearly all of our staff are now shareholders in the business, along with our directors, plus a number of professional investors and funds.

This year we will build on our portfolio of software products, as well as expand our local and international geographic coverage.

It’s Business, it’s Personal

December 29, 2012

You might have noticed that my photograph appears regularly on Enprise’s web sites and marketing material. A fair question would be why me and why not a better-looking member of the Enprise team (of which there are many!).

My rationale is that business is personal and as CEO I am ultimately responsible to every customer, partner, shareholder, staff member and board member for the performance and behavior of Enprise, its people, services and software products. In business, you need to know (or at least see) who you are dealing with and where the buck stops. At Enprise, it stops with me.

My resolution for the New Year and beyond, is to continue striving to make Enprise a better and bigger business; to give better quality of service and offer better value for money to our customers and partners; to offer new innovative solutions to give our customers true competitive advantage; to be a great employer and attract and retain the best staff; to be fair and honest in all business dealings; to grow the business; and to give a fair and good return to our shareholders. What’s more, I’m going to put more pictures of other Enprise team members on to our web sites and promotional material – in addition to me!

I think 2013 is shaping up to be a prosperous year for small to medium-sized businesses – and on that note, I’d like to wish all readers Compliments of the Season and Happy New Year!

DSQ – Enprise acquisition, cloud & growth strategy approved

September 24, 2012

Last week, on Friday 21st September at DSQ Holdings Ltd’s Annual General Meeting, shareholders voted to approve the acquisition of Enprise. This is the beginning of a major new chapter in the evolution of both Enprise and DSQ (formerly Datasquirt), which will now become one and the same.

The new combined business will be named Enprise Group Limited, which will be a public New Zealand company, listed in Australia with over 350 shareholders.

This is a very positive development for all stakeholders (customers, partners, staff and shareholders) of both Enprise and DSQ.

The new Enprise Group will retain its focus on all aspects of delivering high-quality business software, solutions and services to small and medium sized enterprises. It will have offices throughout New Zealand and Australia (Auckland, Sydney, Melbourne, Wellington and Hamilton) in addition to its international channel of around 100 reseller partners throughout the USA, Canada, UK, South Africa, Australia and New Zealand.

Enprise is a stable and profitable platform for growth, with three business units; Enprise Solutions NZ, Enprise Solutions AU, Enprise Software plus the joint venture,

Enprise Software is an SAP Gold Software Solution Partner that develops solutions for SAP Business One which is sold through an international partner channel.

Enprise Solutions is a top MYOB Platinum Partner in both New Zealand and Australia, which sells and supports the market leading MYOB EXO suite of business software. is a joint venture, offering Cloud delivery of popular ERP solutions through established reseller channels. Presently, the business is focused exclusively on Cloud delivery of MYOB EXO and associated solutions to the Australasian market.

The new Enprise Group will exploit a range of growth-driving opportunities for its customers and for itself; including the shift to Cloud Computing, Mobile Solutions, Regional Expansion and new “Big Data” processing technologies.

I will be discussing various aspects of the new Enprise Group and its growth opportunities on this blog, over the coming weeks.