Posts Tagged ‘Marketing’

Building Business Networks

July 19, 2017

“It’s not what you know, it’s who you know” is a well known statement that I partly agree with. It implies that powerful business networks are all that matters, but I would argue that you also need a good reputation and a strong value proposition to go with it.

Can you imagine how hard it would be to be successful in business with a strong network but a bad reputation?  The strong network would certainly ensure that nobody would do business with you.

Building your business network and building your reputation go hand in hand.  You must invest in both throughout your career. Doing this will make your business career easier and more rewarding as time goes on.

I am very fortunate to have worked for the last 30 years within the same closely connected industry sectors and have built up networks throughout New Zealand, Australia, USA, Canada and other countries.  I consider my participation and membership of these networks to be a major asset, that I would argue is worth millions of dollars – certainly that would be the cost of rebuilding networks of that size and reach.

By staying within the same industry sectors throughout my career, the networks that I have built up over time are now shared with and valuable to my company and employer, Datagate Innovation.

To maintain any asset, you must continue to invest in it. Datagate and I continue to invest in our networks through participation in industry events, conferences, newsletters, Social Media and industry networking groups.

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Ryan Ashton, AFQY

This month, Datagate signed up with a New Zealand ICT networking group called AFQY (A Few Quiet Yarns). It’s leader, Ryan Ashton is a prolific networker and LinkedIn guru. AFQY has strict rules, such as “no selling allowed” and “meet as many people as you can” in place for the networking events, that are held in bars at strategic locations around the countryside.   The events are great opportunities to invite people from the respective regions around New Zealand to come in, have a drink and get to meet and talk with new industry contacts.

My advice to people at all stages of their career, is to keep investing in your networks and reputation.  Make sure all your business deals are a winner for all parties where possible, whether the deal is with an employer, colleague, customer, investor, supplier, partner or acquirer of your business – that way you are building a positive network, not a negative one.  Get out and meet new people on a regular basis – join networking groups and associations. Keep investing…

 

Social Media Marketing Mistakes

June 21, 2010

I’ve just been reading a very interesting article by Mike Proulx of Bloomberg Businessweek, called Top Five Social Media Marketing Mistakes.

In the article, Mike is saying that businesses large and small should;

  • Monitor Social Media in order to know what is being said about them.
  • Ensure that the right people are responding when needed. The wrong responses can be very damaging and costly.
  • Respond Quickly – delays send bad signals to the market.
  • Never fake anything in Social Media – you will be found out!
  • Never Stop – Social Media is an ongoing activity and marketing investment.

The larger the business and the bigger its public profile, the more critical it is that it manages its Social Media presence expertly and diligently.

Datasquirt’s product “CONTACT” is ideal for corporations wanting to manage all of their Social Media (Twitter, Facebook, YouTube etc) and other direct messaging (SMS, Web Chat, Email etc) from a single web-based multi-user console. CONTACT addresses all of the challenges normally faced by corporates wanting to manage their social media presence, from monitoring & reporting, through to team management, standard messages, audit trails, cross-media conversations and general compatibility with modern Contact Center operational requirements.

Datasquirt have been in the Corporate short-messaging business for nearly a decade and supply CONTACT solutions to leading businesses and government departments throughout the world.

www.datasquirt.com