Posts Tagged ‘PC Direct’

Enprise’s team has a long history in building business value

November 18, 2014

Enprise Group and its team have a strong track record in building valuable businesses. Here are some high-profile, high-value businesses that form part of Enprise’s value-creation history.

PC Direct

PC Direct (1989–1998)
PC Direct manufactured, distributed and supported personal computers under its own brand in New Zealand. Its sales channel was the direct, phone-based, channel by-passing the reseller network. Growth of PC Direct to become the #1 reseller of desktop computers in New Zealand was leveraged off the company’s integrated system – linking design, inventory, production, sales, despatch, service and accounting. The systems developed by PC Direct provided one of the company’s main competitive advantages.
Enprise CEO Mark Loveys, Enprise CFO Elliot Cooper and Enprise Datagate COO Steve Southon were all members of the executive management team of PC Direct and all made significant contributions to building the automated systems of the business.
Business sold in 1996 for NZ$ 27M


Exonet (1998-2000)
Exonet was an ERP software company founded by Mark Loveys, Maurice Bryham and David McKee Wright that developed the Exonet suite of business software that is the top-selling mid-market ERP in Australia and New Zealand, owned by MYOB and known as MYOB EXO. Enprise Solutions is the top reseller of MYOB EXO in New Zealand with sales offices in Auckland, Hamilton, Wellington, Sydney and Melbourne.
Enprise CEO Mark Loveys was a founder and original developer of Exonet. Enprise CFO Elliot Cooper was CFO and a product designer. Enprise Datagate COO Steve Southon was Development Manager.
Business sold in 2000 for A$ 30M


Datasquirt (2000-2011)
Datasquirt was a Cloud software company that developed a non-voice multi-channel messaging solution for corporate contact centres. Datasquirt floated on the ASX in 2007 and had offices in Auckland, Sydney and London. The business was sold in 2011 and the remaining listed shell acquired the Enprise businesses, renaming itself to Enprise Group Ltd.
Enprise CEO Mark Loveys was a founder and original developer of Datasquirt. Enprise CFO Elliot Cooper joined as CFO. Enprise directors Lindsay Philips and Jens Neiser were directors and investors in Datasquirt.
Business sold in 2011 for US$ 12.5M

EMS Cortex

EMS Cortex (2006-2011)
EMS Cortex was a Cloud software company that was acquired by Enprise in 2006 for NZ$ 2.52M as part of an investment in Enprise by TMT Ventures. EMS Cortex created a Cloud Control Panel for provisioning Cloud Software. Key customers were Telecom NZ, Telus of Canada, Melbourne IT and other major Telcos & Hosting Companies around the world
Enprise CEO Mark Loveys and Enprise CFO Elliot Cooper were CEO and CFO respectively, while EMS Cortex was a division of Enprise.
Business sold in 2011 for US$ 11.5M

The Future
Today our focus is on building the businesses of Enprise Group, which are Enprise Solutions, Enprise Software and Datagate Innovation.

Enprise Group Ltd will be listed on the NZAX stock exchange under the code “ENS” from Monday 1st December 2014.

PC Direct Reunion 2012

May 15, 2012

The original PC Direct neon sign

I’ve been going to a few reunions lately – maybe it’s my age. First came the school reunions, which were notable for their lack of participants; then came a couple of business reunions which were a totally different story and a lot more fun.

Last Saturday night I dropped in to La Zeppa in Auckland to catch up with about 50 of my former colleagues from PC Direct. The reunion was instigated and organised by a number of the former staff, including Jennifer Stott, Eduard Johansen, Trevor Fowler and Cheryl Tinholt.

PC Direct is a New Zealand success story that started with its founders Maurice Bryham and Sharon Hunter in 1989 and grew to dominate the local personal computer market for most of the 1990’s, with a team of up to 120 staff. At times its share of the New Zealand PC market was larger than the global players such as IBM, Compaq and HP. Over 100,000 PC Direct computers were built and sold in to a market population of only 4 million people. Not bad market penetration!

Accordingly, PC Direct was known as the “Mouse that Roared”.

A well attended company reunion is the reflection of a great company and a great culture. Everyone was proud of being a part of it. PC Direct’s culture was electric. Its staff were young, motivated, enthusiastic and talented. We all worked hard and had fun. The business was winning on all fronts, including the marketplace, the industry awards and the minds of the computer-buying New Zealand public.

The people of PC Direct are now spread throughout the New Zealand IT industry and beyond (around the world in fact). I think many of us learnt a lot from that very positive experience. I certainly did.

I’m now looking forward to the 25th PC Direct anniversary reunion in a couple of years time (2014). I expect even more of the old team will attend that.

Meet Jason Langley, the General Manager of Enprise Software

June 15, 2010

One of the “Generals” of Enprise Group is Jason Langley, who heads up Enprise Software. Enprise Software is the creator and global distributor of Enprise Job Costing for SAP Business One, which is sold through SAP’s international reseller channel.

I’ve known and worked with Jason for over 15 years, starting from the mid 1990’s, when we both worked at PC Direct (a successful NZ-based Personal Computer company). Jason was the corporate sales rep and I was the Information Services manager.

Jason Langley, GM of Enprise Software

Following PC Direct, Jason has held a number of positions in computer, web-development and software companies. These include another company I’m involved in, Datasquirt (which specializes in Social Media and SMS Text solutions for Corporate Contact Centers) – where he was the versatile “jack of all trades” that held the business together during its early formative years. Jason’s repertoire of diverse skills include computer programming, web site design, graphic art, sales, marketing and general management (I’m sure to have forgotten some…).

Jason’s skills and experience stand him in good stead to lead the team at Enprise Software, which is based in Auckland, New Zealand and works closely with over 100 SAP Business One resellers and their respective customers, which are located all around the world.