Posts Tagged ‘SaaS’

The World as a Service

April 6, 2016

The “as-a-service” approach to business is gaining more and more traction across many industry sectors. Consumers are developing a preference for subscribing to services as opposed to buying things.

The Internet, Cloud Computing and mobile apps have been high-profile influencers on people’s buying patterns, which have promoted an “as-a-service” mentality. XaaS (anything as a service) is regarded as a new “disruptive” approach to satisfying consumer demand, even though the subscription business model itself has been alive and kicking for centuries in industries such as newspapers, magazines, telephony, insurance and leasing, to name a few.

XaaS_globe

We are now seeing professional service businesses that traditionally charged by the hour start to charge by fixed subscription instead. This is shown to greatly improve productivity and effectiveness in delivering value to customers. Customers are more inclined to engage and use their subscribed services, rather than hold back to avoid hourly charges. Questions and arguments about billing are significantly reduced. The subscribed model invokes an on-going partnership instead of a series of one-off transactions or interactions.

I.T. businesses that used to sell servers and other hardware items have moved to selling on-line subscriptions to hosting services and have extended their businesses to sell subscribed telephony and data services. They have learned that subscribed business is regular predictable business that they can rely on, so long as they look after their customers. Subscribed business is the best kind of business for the customer and the supplier!

At Datagate, our specialty is enabling service re-sellers to efficiently process, report and bill measurable subscription services, such as telephony, data circuits, hosting, Cloud & mobile apps, electricity, water, gas etc. All of these billing models include a combination of monthly fixed and variable billing. The variable component of the bill is normally derived from a data feed from the supplier of the service that details the service consumption quantities.

I find it interesting that we are encountering many new “as-a-service” businesses that fit Datagate’s fixed and variable subscription model. Some of these are “traditional” as-a-service businesses and others are revolutionary and disruptive approaches to markets formerly served by product or time sales.

At the coal face we see the shift to an “as-a-service” world is very real.

  • SaaS – Software as a Service
  • TaaS – Telephony as a Service
  • IaaS – Infrastructure as a Service
  • PaaS – Platform as a Service
  • MaaS – Monitoring as a Service
  • DBaaS – Database as a Service
  • XaaS – Anything as a Service

Introducing Datasquirt

March 25, 2010

I have to be careful about what I say about Datasquirt because it’s a publicly listed company on the Australian stock exchange (ASX:DSQ) and being a non-executive director and chairman, there are strict rules about what I can and cannot say, without making an announcement to the ASX.

What I can say is as follows; 🙂

Firstly, I have to say that Datasquirt is a cool company, made up of people who are passionate about what they do. Datasquirt’s product is called CONTACT and it’s a SaaS, Web deployed Communications Console for Corporate Businesses to enable their Contact Centers (formerly Call Centers) to interact with their customers, suppliers or staff using SMS text, Instant Messaging, email, fax etc.

I was one of the founders of Datasquirt and so my involvement dates back to when the company started up in 2001. This was soon after I (and some of the other Datasquirt founders) sold our previous business, Exonet.

In the early days we did a lot of experimenting to see how SMS Texts could be used for business purposes. After several years of building custom SMS applications for various industry verticals, we started to see what common functionality everyone wanted and realized that all the big customers had Contact Centers – so we designed and built CONTACT as a product to satisfy this market need.

Being web deployed, CONTACT can be run from any browser on the Internet, so requires minimal effort by the customers’ IT departments to get it up and running. The product integrates with the customer’s internal databases such as CRM, ERP etc and has advanced logic algorithms to pre-process messages automatically and/or distribute them to applicable call center operators. Templates and automation facilitate a speedy response to incoming messages and advanced reporting functions enable all types of reports and analysis – including the types of reporting normally expected in corporate contact centers.

In today’s world of advanced and instant world-wide communications, it is more important than ever for businesses to engage with the new communication technologies and new social media types like Twitter, Linked-In, Facebook etc. Accordingly, these are exciting times for Datasquirt and its product CONTACT which empowers corporate business customers to communicate directly, instantly and intimately in the new communications age!

Watch this company this year!

www.datasquirt.com