Posts Tagged ‘SharePoint’

Cloud Control Panel is the New Channel for Hosted Apps

March 29, 2010

Apart from the fact that global sales of the Cortex V8 Cloud Control Panel are at an all-time high, there is another aspect of this product that I find quite exciting. That is, the growing channel-to-market for hosted applications that is offered by Cortex’s expanding base of Cloud Service Providers around the world.

Cortex is used by Cloud Service Providers to provision and manage applications, services and infrastructure (such as virtual servers, web servers, back-up systems, DNS etc) that they deploy in their Clouds. Without Cortex, the Cloud Providers would either need to hire an army of system engineers to manually provision and manage their hosted offerings to their customers, or they would need to develop their own bespoke Cloud Control Panel. Cortex is popular because both of these alternatives are potentially very costly and involve significant business risk.

Not only is the base of Cortex users growing, but the base of supported applications is also growing rapidly. Cortex’s main “bread and butter” applications are Microsoft Hosted Exchange, SharePoint, Citrix XenApp, XenDesktop, MS SQL Server, MS IIS, MS CRM, Blackberry, Backup Agent and Hyper-V or XenServer. These are common to most Service Providers, but more and more the envelope is being stretched to include ERP, CRM, Accounting, Payroll, Hosted Office and other business applications.

Cortex provides an API/SDK, so that third parties can add support for other applications. Software companies around the world are realizing that getting their applications added to the Cortex application list gets them potential global exposure through Cortex’s expanding user base.

From another perspective; the increasing base of Cortex’s supported applications is also opening up new channels to market for its Cloud Service Provider clients. Cortex’s delegated-administration capability lets application resellers or channel partners have their own branded Cloud Control Panels from which they can provision and deploy hosted applications on demand – selling the services of the Cloud Providers in the process.

So I believe that the Cortex Cloud Control Panel is the connection between two worlds – the Cloud and Software Channel Businesses (such as ERP & CRM). Exciting stuff!

Introducing EMS-Cortex

March 20, 2010

EMS-Cortex is a business unit of the Enprise Group, based in Avondale, Auckland, New Zealand and very much focused on delivering its Cloud Provisioning system “Cortex” to the Hosted Service Providers of the world.

Cortex is fast becoming a very important and popular product within the world of the largest Hosted Service Providers and is working in close partnership with software giants, Microsoft and Citrix to deliver cutting edge virtual cloud infrastructure solutions.

As CEO of the Enprise Group, I’m very proud of EMS-Cortex and the amazing progress it has been making in the global world of the Cloud.  The Cortex team are extremely dedicated and talented and the product is without doubt the world leader in its class.  We are in fact now stretched to keep up with global demand for the product and you will find Cortex customers amongst the largest, leading service providers in every corner of the world.

People outside the Hosting industry regularly ask me the simple question, “What does Cortex do?” and I still feel quite challenged to construct a simple answer that is easy to understand yet still technically accurate.

Below is my best effort to date to describe what the Cortex product is;

Cortex is a browser-based software package used by Cloud Providers, Telcos, Internet Hosting Companies and Large Corporations to manage and automate the provisioning of hosted applications, hosted services, infrastructure, customers and users in their hosted environments.

Without a product like Cortex, these businesses that manage large numbers of users, services, applications etc would require a large team of network engineers to manually manage, configure and install applications, user accounts, passwords, environments, virtual servers etc.  Cortex automates all of this and makes it quick and easy.

Applications most commonly provisioned by Cortex are Microsoft Exchange, SharePoint, CRM, Blackberry, Citrix Desktops, Microsoft IIS, SQL Server, Backup Agent, Hyper-V and other business applications including CRM, ERP, Payroll etc. An SDK is available to enable third parties to add their own software to the Cortex offerings.

Cortex portals, complete with on-line web store are typically configured to look like part of the Service Provider’s own web site and can optionally enable customers and resellers to provision their own applications, systems and users.

Stay tuned for my future posts on EMS-Cortex, because some exciting things are going to happen in this business this year…

EMS-Cortex Web Site