Posts Tagged ‘TelecomBilling’

Managed Service Providers (MSPs) are winning in the new age of business telecom

December 12, 2019

MSPs are the new force in Unified Communications, and they are taking on the business telecom market at an accelerating pace, worldwide.

MSPs are winning an increasing share of the business telecom market
MSPs are winning an increasing share of the business telecom market

Through my business Datagate Innovation, that provides white-label telecom billing solutions, I am witnessing first hand, how MSPs are winning an increasing share of the business telecom market. From what we see at Datagate, this is very much a worldwide trend, and we see it directly in the USA, Canada, UK, Australia and New Zealand.

This is happening for the following reasons;

  • Business customers want a closer, more integrated and higher level of service than what the large telecom providers can give. MSPs have a closer relationship and better understanding of their business customers than the largest telecom providers can ever have.
  • Business customers want a single point of responsibility if/when something goes wrong with their mission-critical telecom service. They do not want to have their telecom provider and their MSP arguing about who is at fault and who needs to fix something.
  • Phones and computers have converged. Both are now running on the same networks and the same technologies. Whether MSPs directly sell the phone system or not, they end up supporting it by virtue of supporting its underlying network platform.
  • It’s good business for the MSP. Reselling telecom services is very profitable. It’s contracted and recurring revenue, with all the ingredients for MSPs to add considerable financial value to their businesses.
  • Being the “single point of supply” for all information and data technology solutions, elevates the MSP to a more strategic relationship with the customer and makes the customer “more sticky”.
  • It’s not difficult for MSPs who have no prior telecom experience to enter this space. Through the various white-label wholesale providers and solutions available, they can get as deeply involved in the technology as they want, or leave it to others to provide services for them to resell. The more deeply they get involved, the larger are the recurring margins.

My Datagate colleagues and I estimate that about 20% of MSPs are currently reselling telecom services and the MSP-driven telecom revolution is still in its early stages. The timing is clearly good for the other 80% of MSPs to enter this space!

Datagate on the roadshow with Robin Robins

August 30, 2019

This week I was in Los Angeles, where Datagate was a sponsor at Robin Robins’ Marketing Implementation Roadshow.

Robin is a well-known personality in the American MSP industry. Her events are very popular because she knows her target audience and she gives her clients great advice, blueprints and inspiration on how they can be extremely successful in their businesses. I’ve sat in on some of her sessions and I find her advice and material very motivating and inspirational.

Datagate’s main purpose for me being there was to connect directly with MSPs who are serious about growing their businesses, becoming more profitable and becoming the single point of supply to their customers for voice and data applications.

I connected with some great Los Angeles MSPs at this event and look forward to following up with them over the coming weeks. One thing I’ve noticed, is that the challenges and aspirations of MSPs are similar, no matter where you go. The common goal is to build good “sticky” customer relationships and strong recurring revenues – and Datagate is designed to help them achieve that.

I also enjoyed talking with the other vendor-sponsors, a few of which could become potential partners for Datagate. This type of interaction and what you learn from it, adds to the value of these events for a sponsor.

Anyhow… now it’s time to close off this chapter and head back up to Vancouver.