Posts Tagged ‘VoIP Billing’

Vancouver as an ANZ beachhead to North America

May 10, 2019
Vancouver’s other airport

When high-growth businesses from Australia and New Zealand (ANZ) look to expand their presence into North America, they have a range of cities to choose from. Sometimes they don’t even need to choose a single location, when staff can work remotely from different locations. When they do need to choose a beachhead location, most will choose a west coast city within easy reach of ANZ. This will ideally have a major airport close by that has good access to the rest of North America and of course New Zealand or Australia.

My SaaS billing software company, Datagate (which was established in New Zealand), looked at all the following location criteria for setting up a new presence in North America, to complement our existing sales office in Jacksonville, Florida and extend our reach from our base in Auckland, New Zealand;

  • Good time-zone overlap with New Zealand (we still have a many of our customers, partners and key staff located in Auckland, New Zealand).
  • Good time-zone overlap with the North American continent (our major focus and we have customers, partners and prospects spread throughout the wider USA).
  • Some workday time overlap with Australia and the UK (where we also have important customers and prospects).
  • Easy access to a major airport, whereby we can take a single flight to most major cities in North America, UK, Europe, Australia and of course New Zealand (multi-leg flights with stopovers are far more time-consuming and energy-draining)
  • Ease of getting established (incorporating a company, setting up bank accounts, renting premises, telephone systems, utilities etc).
  • Good public transport.
  • The costs of running a business are not overly high.
  • A great place to live, where we can easily attract talented, high-grade employees.

We ended up choosing Vancouver, Canada, ahead of other west coast cities that also met our time-zone and accessibility criteria. We liked that we could set up here relatively quickly and everyone we engaged with was positive, friendly and very helpful.

For me personally, the speed of getting established in Vancouver was boosted by my dual citizenship of Canada and New Zealand, but regardless of this, Vancouver still stacked up well as a place to live and work in North America.

Canada Place

The shift to Vancouver from Auckland, New Zealand has been a positive experience for my wife Lee and I. Vancouver is a beautiful, vibrant, multi-cultural city, surrounded by water, snow-capped mountains and the great outdoors. We live near our office in the downtown city area, where everything we need is within walking distance, including a train to the airport. People here are friendly, helpful and welcoming of newcomers.

From a business perspective, we’ve found it easier to communicate with our North American customers, prospects and partners for longer periods of the day than we could from New Zealand, plus it’s been very convenient to have closer access to the conferences and trade shows that we regularly attend.

Coordination and collaboration with our US sales office in Jacksonville, Florida has also improved greatly. American customers no-longer say our time-zone is “on the dark side of the moon”.

It was fast and easy to register a British Columbia company and open an account with the Royal Bank of Canada (RBC), who can handle both Canadian and American banking. American business is easy from here and most Canadian establishments are experienced at supporting businesses that operate in the USA.

We’ve had great assistance in getting set up here from New Zealand Trade & Enterprise (NZTE), Nick Fleming the New Zealand Trade Commissioner, Callaghan Innovation and our local Canadian immigration consultants Sas & Ing.

Lee on the Vancouver waterfront

My advice to high-growth businesses from New Zealand and Australia, who want to set up in North America is… make sure you check out Vancouver!

Why “owning” the customer relationship is so important for service re-sellers

November 15, 2017

Sales and billing models have been top of mind for me recently, particularly as Datagate is in the process of expanding into the North American market and getting an understanding the dynamics of the service re-sellers and vendors who operate there.

Relationship_1

In the ICT industry – in particular, business computing and communications – we have seen a huge shift towards the “as-a-Service” model and a shift away from the earlier model of selling hardware and desktop software solutions.  This has brought about what we refer to as the age of the service re-seller.  Service re-sellers are everywhere at this time – you just need to know how to recognize them.

Service Re-sellers

Within the ICT industry, service re-sellers are businesses that sell on-line services that are built, owned and supplied by another another party – a service vendor.  Typically in the ICT Industry,  service re-seller are Managed Service Providers (MSPs), Business Solution Providers, Value-Added Re-sellers (VARs) and Telecommunications specialists.

Often, service re-sellers have the advantage of being able to offer a closer, more personalized service than what the large service vendors can offer. MSPs can often position themselves as a single point of contact for all ICT services to their end-customers. Service re-sellers will often combine and bundle services together from different vendors to create unique value offerings – which are more difficult for competitors to displace.

With any online service sold by re-sellers, such as cloud solutions, telecommunication and data services there are a number of different marketing, sales, billing and support models that are possible.  Each is model is significant as to who “owns” the customer relationship.

Who “owns” the customer relationship?

Any relationship has at least two parties and obviously the customer owns one side of the relationship.  But on the the other side, the ongoing supplier relationship; who “owns” it will depend on who controls it and who is more visible to and engaged with the customer.  Most important is the flow of money; who bills the customer and under what brand?

If the re-seller sells, bills and supports the service under the re-seller’s brand and also holds the supply agreement with the customer, then clearly the re-seller fronts and owns the supplier side of the customer relationship.  If the re-seller allows the service vendor to perform any of these functions under the vendor’s brand (particularly billing and the flow of money), then it cannot be said that the re-seller owns the relationship.  If the service vendor performs all or nearly all of these functions under their brand, then the service vendor owns the relationship.

Why is owning the customer relationship so important?

The “owner” ultimately gets the most business value from customer relationship, in terms of control of the service and also the boost in valuation of their own business.

If the re-seller is the relationship owner, then the re-seller has more power in negotiations with service vendors and is often able to change or re-negotiate service contracts or change vendors in the background to the customer relationship.

Business valuations are most often calculated on multiples of revenue.  Locked-in monthly recurring revenue  (MRR), such as what you have with contracted on-line services, is valued significantly higher than other types of revenue.  This is because MRR is the best quality revenue – in that it is regular, ongoing and largely predictable – a solid cash platform for building valuable businesses on.

How to own customer relationships in the service re-selling model

For a service re-seller to “own” a service relationship (such as telecoms, Cloud software & services etc), those services must be named, billed and supported under the re-seller’s name and/or brand.

This typically requires a white-label service-billing solution, such as Datagate that can plug into usage data supplied by service vendors, apply pricing plans created by the re-seller and the automatically create & distribute re-seller-branded bills to the end-customers.  Datagate also provides re-seller branded portals where the end-customer can view invoices, reports and analysis of their service consumption.

Datagate’s mission is to enable service re-sellers (who are typically MSPs in the ICT industry) to maximize the value of their business and “own” their customer relationships in the areas of telephony and other on-line utility services.

We are also committed to helping service vendors maximize their sales channel growth through service re-sellers.